Viola Grey —

Viola Grey offers quality sleepwear mindfully designed for all women. A curated range of beautiful pieces, made from premium charmeuse silk and designed with attention to detail.

We worked closely with Viola Grey to help build their business from the ground up – developing their identity, launch strategy and a custom packaging suite – and continue to provide ongoing brand and marketing guidance. Bespoke and textural illustrations created in-house complement clean and understated core identity elements, whilst a series of carefully art-directed photos set the tone for Viola Grey and build anticipation for the product launch.

JAC&, Branding, Viola Grey, Sleepwear, fashion, identity, packaging
JAC&, Branding, Viola Grey, Sleepwear, fashion, identity, packaging

Photography by Jill Haapaniemi.

43 Derby Street, Collingwood 3066

design@jac-and.co
+61 450 189 308

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