Sōko —

Sōko is a Japanese restaurant that wants to challenge diners to test their tastebuds. They are an all day eatery that values tradition, but likes to push boundaries with an experimental menu and fit-out.

We collaborated with Sōko’s owners and interior designer to develop a brand that steps away from dated industry expectations, positioning them as a unique destination that welcomes diners to experience the lesser known dishes of Japan in a considered environment.

See complementary project: Sōko photo-shoot