New World Ale —
New World Whisky are an Australian distillery driven to create a product that reflects our unique national character. To coincide with the opening of their cellar door, New World collaborated with Boatrocker Brewery to create an easy-drinking beer.
Consideration for their existing whisky bottles was a top priority, the design is intentionally restrained to make sure it remains the hero product. With hand application in mind we created a uniquely shaped label to ensure crooked placement was never an issue.