New World Ale —

New World Whisky are an Australian distillery driven to create a product that reflects our unique national character. To coincide with the opening of their cellar door, New World collaborated with Boatrocker Brewery to create an easy-drinking beer.

Consideration for their existing whisky bottles was a top priority, the design is intentionally restrained to make sure it remains the hero product. With hand application in mind we created a uniquely shaped label to ensure crooked placement was never an issue.

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43 Derby Street, Collingwood 3066

design@jac-and.co
+61 450 189 308

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