Integrated Podiatry Clinic —
Integrated Podiatry are determined to change the way we think about podiatry. With an ambition to shift perception and a focus on prevention and maintenance, we worked with IPC to position them in the wellness sector.
In the pre-design phase, we helped IPC clarify their vision and define their character. Collaborating with a talented team, we built an identity that steps away from common industry clichés. Being careful not to alienate any markets, we developed a flexible brand with personality.