JAC& x McKellar Renown —
We recently collaborated with McKellar Renown Press on The Make Project; a monthly collaboration showcasing the unique marriage of process and design to demonstrate the power of print to communicate.
Focussing on tactility, we created a composition of some of our favourite BJ Ball, Spicers and K.W. Doggett stocks. We used a combination of complementary colours, weights and textures to encourage the reader to focus on the subtle differences across each stock.
Print was kept simple and limited; the cover printed in white ink on translucent stock is a dedication to the late Ellsworth Kelly’s Circle Line, with some of his wise words hidden within the booklet – “The negative is just as important as the positive” – this quote represents our thinking at JAC& well. A lot of the time, it’s what isn’t on the page (or screen) that speaks the loudest.
We documented the work with the wonderful Natalie Turnbull (stylist) and Willem-Dirk du Toit (photographer). Working with such a talented team was a great way to finish off an already rewarding collaborative project.
We have a very limited number of copies to send out, if you would like one please email us with your postal address.
See the full project here.
IPC on Fast Company —
We’re thrilled to see our work for Integrated Podiatry Clinic recognised by Fast Company, a global publication that inspires readers to think beyond traditional business and design boundaries. As regular readers, we’re incredibly pleased to see our design work appreciated and our intentions understood. However, our greatest accomplishment is that the IPC website is achieving its original goals and conveying the business’ values clearly and quickly.
“Notice what the visuals say about the site and the company: the grey colour has the appropriate professionalism of a clinic, while the feet image and clever tagline make it feel human at the same time. The step logo in the bottom right maintains the podiatry theme. From the clever copy to the soft tones, the interface is designed to communicate that the clinic is staffed with experts who care about their patients.”
It can’t be denied that we lean towards a minimal design aesthetic at JAC&, this is never done for the sake of style alone though. All of our projects begin with questions and continue that way until completion and beyond. We believe that you can’t design without firstly knowing and understanding intention and that every creative decision thereafter should aim to serve that intention. The measure of success for us is never the cost of a website or branding project or even the recognition it receives. We prefer to look at what the original intention was and if the outcome has helped achieve it.
Read ‘A Practical Guide To Invisible Design’ by Carrie Cousins here.
View the full IPC project overview here.
New beginnings —
Jac in a Box was founded in 2007, since then the business has gone through many periods of change and growth, our projects and relationships have helped shape and define who we are, what we do and how we do it. This past year has been our most successful year yet, so it feels appropriate to look inward and ensure our identity reflects our values and ambitions.
The name JAC& has been adopted to better reflect the studio’s position and ethos. It is a nod to our network of suppliers and collaborators and our ever-supportive and trusting clients. This is our way of saying thanks for the part they play in making the studio develop and thrive.
Very special thanks to those who have helped with the rebrand. Namely Willem-Dirk du Toit for his fine photography skills, Natalie Turnbull for styling, Taylor’d Press and McKellar Renown Press for being so great with all things paper and Michael Cairns for his site building wizardry. Also to my partner, friends and family for your constant feedback and reassurance. You are all very patient!